Jobs In USA
Jobs In USA . At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
Purpose:
This is a new role that works hand in hand with our Head of Marketing NA, Regional campaign team and Country Sales Manager(s) to accelerate our market performance. You will have experience in activating brand and product campaigns at a local level. You will be leading individual markets or supporting our “big bet” campaigns locally.
You will be a marketing or a sales expert that wants to expand their skills set. You will be hands on execution of marketing plans and/or leading specific product launch or support campaigns. You will be responsible for driving growth in one of our ELL Development/Future markets or playing a supporting role to the regional Marketing Manager on a Big Bet Markets.
Every day you will strive to put the consumer/customer at the heart of everything we do.
Key Accountabilities: Jobs In USA
Leadership/support of the local market, marketing plan:
Work in partnership with Country sales manager(s) to translate our global/regional marketing strategy into a local brand marketing plan, including where needed local “jobs to be done” to ensure we are maximizing our market growth.
Execute our brand and distributor annual marketing plans flawlessly, sharing best practice and data with regional and global teams to fuel a culture of always learning, always improving.
- Bring our campaigns to life in your markets:
- Be our sales team champion:
- Put data at the heart of what we do:
- Help build a winning Marketing team:
- Competencies:
Bring our campaigns to life in your markets:
Action the transcreation of global campaign to local needs; create and execute local product campaigns.
Work in seamless partnership with regional campaign teams to implement “in-market” elements of our campaigns, for example: local events, webinars. Lead the customer training.
Be our sales team champion:
Create or localise global sales toolkit and taking the lead of team training and local case study development.
Partner with the sales team on customer presentation to help build awareness of why institution should choose Pearson as their total solution providers.
Put data at the heart of what we do:
Gain, share and use local customer insight, competitor and industry trends to improve what we do
Use data and insights to drive KPIs for key “jobs to be done”
Help build a winning Marketing team: Jobs In USA
Champion assigned product/solutions to populate specific know-how and ensure teamwork.
Actively participate in the global/cross geography projects aiming at creating global campaigns to be later trans-created locally
Build great working relationships across the region and in global ELL organisation.
Demonstrate great behaviours every day: always curious, always collaborative with the can do attitude and a sense of fun
Competencies: Jobs In USA
Excellent relationship builder with both internal and external teams.
Track record of developing and optimising campaigns, with a deep understanding on the country landscape.
Good understanding of local consumer and customer and what it will take to ensure they choose Pearson.
Experience in executing on promo campaigns across different channels
Marketing communications expertise and excellent copywriting skills, both in first language and English
Excellent communication and presentation skills
Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class experiences
Action-oriented with a “roll up your sleeves approach”
Evident fluency in English Language, being confident in speaking, reading and writing communication.
Travel readiness for up to 15% of time in the region.
Education, Qualifications & Training:
Educated to degree level or equivalent preferred, you may also benefit from holding a professional Marketing and/or Sales qualification
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.
Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
Job: MARKETING
Organization: English Language Learning
Schedule: FULL_TIME
Post Title: Jobs In USA – Senior Marketing Executive, English Language Learning
Posted Date: March 6, 2022
Author: US Jobs